AquaViTea
Fractional Human Resources Program
Started in the basement of founder Jeff Weaber’s and his wife Katina’s home in 2007, Aqua ViTea has grown from a stand in Middlebury Vermont’s Farmers Market to a recognized leader in the kombucha beverage industry. Their values reflect a passion for maintaining a balanced lifestyle and healthy living. They believe in providing their customers with kombucha that is authentic, raw, and certifiably delicious.
The Challenge
Aqua ViTea is a growing beverage company in a competitive market. As the company continues to expand, so does their HR needs. Finding themselves in a position where they require more experienced support, but not yet in need of a full-time HR position, CEO Jeff Weaber was looking for an innovative approach to address his challenge.
The Opportunity
Providing great Human Resource support, in an affordable manner would help enable Aqua ViTea grow in a more effective and efficient manner. Finding senior HR talent can be difficult for a businesses in Vermont. However, as a growing organization, issues such as talent management, policy development and support, employee engagement and benefits were becoming more and more important.
How We Are Helping
We are strong believers in the importance of HR resources and making them available to growing businesses. We started our Fractional HR Program to support local businesses with senior HR talent that would otherwise be difficult for them to afford or access. By sharing HR staff across multiple businesses, organizations are able to benefit from HR leadership in a cost effective manner.